Link building requires creativity. There is no magic button for generating a link that will help you make your website rank first in the search results if you do not know what to do.
Many website owners tend to hire a reliable digital marketing Singapore agency for this purpose since it is not an easy job. If you are looking forward to knowing what you can do to help your website rank better, the following SEO methods for link building may be just what you need.
#1 Get a link to your website
If you know people who own successful sites, ask them if they could link to yours.
People usually hesitate to do so, but if you have relevant and high-quality content, most of the people you contact will be more than glad to collaborate with you. Even if they do not, you can at least ask them for their opinions and experiences when it comes to link building.
#2 Promote other web pages on yours
In other words, you can place links to other websites on your page. Why? Numerous webmasters follow their backlinks, and they will be happy to link to you back when they notice you have provided them with free promotion. However, do avoid doing this if possible as linking to another website may negatively affect other aspects of SEO.
#3 Participate in link exchange
Similar to the other methods of link building, moderation is crucial for link exchanges as well. Every digital marketing agency will advise you to avoid spamming and not to link from low-quality websites. When you link something, give a context to it – do not just randomly list pages on your site.
You should also know that reciprocal links are not as valuable as the ones that include linking among three or more websites, where the direct exchange is avoided.
#4 Add your site to relevant directories
This practice is one of the classical methods of link building, and it is still a common practice, but you should be careful with it. Placing backlinks to directories with a bad reputation and low quality may bring negative results and Google penalties. The recommended registers for link placement are:
- The ones thematically related to your website
- The ones that do not automatically accept all spam websites
- The old directories with high Page Rank
#5 Use the benefits of blogging and commenting
Google adores guest posts but only if they are quality posts on quality websites, so try to find a reliable website and write a long, professional post.
When it comes to commenting blog posts, make sure to write a comment that is relevant to the content of the post. The comments should be engaging and giving value to the post. In other words, you should write something more profound than: “Awesome post, visit my site!“.
#6 Make profile pages and socialise
Another useful thing to do is opening profiles on social networks and being active there. If you want to have a higher ranking on Google, participate in publishing, sharing, and commenting content. Additionally, do not forget about Social Bookmarking websites that help Google figure out how people react to your site. Links from these pages can have a positive influence on your ranking.
To sum up, you should be aware that not all of the mentioned link building methods have the same value, but all of them are pretty convenient. If you contact a digital marketing agency and ask for advice, every expert will tell you that it is not good to force only one of these ways of link building since Google may mark you as a spammer. Instead, be creative, professional and unique.