Social media is the place where the whole world meets. Big multinational companies have been able to improve their profit margins mainly by incorporating social media marketing into their strategies. Several companies have joined social media, but they have very few positive comments to make concerning social media marketing and profit realization.
Some entrepreneurs just tremble at the mention of social media platforms fearing that all they are about are scandals and stiff competition. Others have tried it, and they gave up when they did not get the anticipated sales. If you join social media just for the hang of it or because every other company is doing it, then you will not achieve your goals. You also do not have to shy away from it because you have no idea how to manoeuvre it.
Do not fear using social media to market your company. You just need to follow a sequence of steps and well-played strategies. If the process seems too daunting for you, engage a social media manager or agency to do the work for you. Here are some useful social media strategies that you can apply to grow your company.
Firstly, you need to be technology savvy. Know that the technology world is fast changing. Hence, be ready to adapt to any of these changes whenever necessary. There are so many aspects of the social media platform that you can use to your advantage. Include all the links to your contact information; such as your website in your social media profile. Do not ignore emoticons in your posts. They lighten up the mood and make your company appear friendlier. Also, you can use, funny and intuitive GIFs that will encourage your potential customers to buy or invest in your organization.
Who is your audience?
This heavily relies on your market research. Depending on your product or service, you can tell the age, gender and culture of your consumer base. You will also be able to know in which social media sites most of your customers are. Also, posting relevant content matters to your audience. Follow them and even tag some of them in your posts. Be very interactive in social media. If your audience enjoys lengthy and informative posts, then give it to them. If they prefer videos and tutorials, then that should be the way to go. You can know this from the number of likes your posts attract.
Consistent actions bring forth consistent results. If you plan to have new videos up on your YouTube channel every Wednesday and Friday, then make it that way. This will always keep your followers waiting to see what new things you have in store for them. If at all, something comes up and you cannot meet your deadlines in time then inform your audience in advance. Consistency in what you say about your brand is also crucial. Do not post one thing on Twitter and say something different on YouTube. With social media marketing, it is not always about the number of following that you have, but how often you keep your followers engaged. Consistency will induce trust and loyalty in your customers.
You can use your social media platforms to find out what your customers want, when and how they want it. This is through conducting social media surveys whereby you ask relevant questions and wait for their responses. Be sure to listen to everyone and heed to their requests. As a result, you will prevent the problem of releasing products that do not appeal to your customers. The most important thing about social media surveys is to conduct them on every platform. This is because different clients are on different social media sites.
A common problem facing many companies is that they have a huge social media following but little sales. This is because ghost buyers crowd their social media sites. It is therefore advisable to track your followers from time to time to tell the effect of your social media strategies. Ideally, a big social media following should translate to massive profits but if this is not the case, then you may have missed a step in the entire process. Use tools like Google Analytics to help you solve this problem.
With social media advertising, it is all about trying out different things. Always switch it up. A celebrity takeover from time to time can also boost your profits significantly. Make it simple to avoid scaring potential customers away. Incorporating the services of a social media agency in Singapore may make all the difference. With a professional handling your social media marketing, you will enjoy more conversions.