To make your marketing campaigns successful, it is prudent to start with a big bang. A good product launch targets the right audience and helps businesses to start on the right note in the market. More people are embracing social media because it is easy to reach the target audience faster and build stronger communities. Because of the insatiable 24 hours 7 days a week cycle, social media makes launching products easy, faster, and more effective. Facebook is ranked first in launching new products online and only second to television commercials. Other brands prefer using Meerkat that provides unique launch videos on smartphones. Other top social media platforms for product launching include Twitter, Snapchat, Instagram, and LinkedIn.
Utilizing social media to anchor various characters
When you use social media as a supporting character, you create a lot of anticipation for the target audience. By only giving snippets of what to expect, followers start associating with the characters to raise chances of high conversion during launching. Every person will be on your brand page waiting to see the big release and connect with the company.
Target creating emotional connection using social media
Your launch will be more successful if you can provoke emotional connection between followers and the new product. Find a passionate situation that your followers can connect with to drive connection. For example, a product that targets helping people cut on weight can draw emotional connection by carefully pointing at the expected results. Think of numbers, problems, issues, and other harmful situations that the product will address to create a unique connection. Note that the connection does not have to be a negative one.
Know your target audience and preferred social media platforms
Today, it is a common practice to be on various social media platforms. However, your launch will be more successful if you can launch where your largest following is. Even if most of the people are using Facebook and Twitter for their launch, but your followers are on Snapchat, ensure to use the latter. This is because the followers know the brand and associate with it more. For your target audience on other platforms, make sure to inform and invite them to the launch. You can even attach incentives to the invitation.
Host contests on social media to foster loyalty and reward your leads
When you reward brand leads/advocates with freebies, recoverable points, and engagement, they will work harder to convince more followers to attend the launch. Some of the leads have independent networks and will go an extra mile to get the rewards. Real-time engagements with direct backlinks to your page for more information and incentives can help to raise attendance to the launch and grow the brand community. For example, consider online sweepstakes to increase brand awareness.
Allow the target audience to design new products
Many followers will become part of your brand community if they can associate with the product. Start early by asking followers for suggestions and inform them about the progress regularly. For example, a new product that takes into consideration contribution from followers helps to make the launch personal and raise the chances of success.