Even though there are numerous attractive social networks, Facebook still seems to be one of the most dominant platforms. Not only is it one of the most popular social networks worldwide, but it also has the most powerful advertising platform.
Facebook Ads is the greatest rival of Google Ads service if we speak about the effectiveness and return on investment. If you’re wondering how you can use these advantages, read on!
There is no easy beginning
If you’ve just started advertising on Facebook or you still haven’t had decent advertising effects, don’t worry. It doesn’t mean Facebook is useless for you but instead, your advertising strategy wasn’t formed in a right way. This is why companies seek advice from professionals in a social media agency who have the expertise in this area.
Choose the right audience
What makes Facebook a great advertising platform is the possibility of targeting a specific type of people and even reaching the customers using the mailing lists that you already own. If you didn’t have any success with advertising on Facebook, don’t get desperate – change your approach.
Facebook provides you with great tools you can use. For example, using the Custom function, you’ll get a mailing list ready for use. If you are detail-oriented, you can divide the subscribers into segments and give them even better advertising messages that can be customized.
To attract new buyers when creating a campaign, you can use the option of targeting similar audiences (Lookalike audiences). You can set simple parameters such as gender, age, location, or be even more specific, marking people who have recently got a job, or those who love a certain kind of food, share the same hobby, etc.
Define your goal and keep it in mind as a central focus
If you spread your efforts across many areas and have zero focus, your ad will fail. Some of the good goals are:
- Increasing interaction with existing followers,
- Increasing number of the new followers,
- Motivating people to come to your event or download your app, and so on.
Reach the right people with the right message
Once you figure out who your audience is and what your goals are, it will be easier for you to define the message you want to send to attract people. In this process, you may want to use the services of a social media agency. How your message looks like and what impressions it provokes are some of the crucial questions in Facebook ad creation.
You should create a clear and concise message, and include an irresistible offer (promotion, discount) that will attract the target group. Additionally, find beta readers for the text of your ad and make sure it doesn’t contain any errors (grammar, typos).
Perform an A/B Test and observe the flow of your commercial
Not all advertising campaigns succeed in the very beginning. Some of them may have too much text; some of them may not be precisely defined. To get what you want from your Facebook ad, you may have to try more than once. In other words, you should start multiple campaigns and perform A/B test to get to know what type of ads attracts people.
Some advertisers on Facebook at some point become frustrated thinking that they haven’t made any progress, without even checking the stats and the flow of the commercial. If you don’t pay attention to the numbers and background of people’s actions on your ad, you may not realize some information that could be essential for your future ads. Hence, it is always important to observe your campaigns and analyse the result that follows the campaign.