You’re probably inquisitive of how famous people on social media built up their large audience. Perhaps you desire to be an influencer yourself. In the end, an influencer with a large social media following is a brand evangelist whose fans and consumers listen to for inspiration and knowledge in a specific subject area. For brands, there’s significant value in a huge following. A large fan base has a proportional effect on how extensively your message is disseminated and how many potential consumers you convert into buyers.
So, how can you grow your number of followers? What strategies can you adopt? While no magic fix exists for gaining more followers, a number of tried and tested methods can steer you down the ideal path and guarantee that your efforts bear some success. Interested in a reliable way to attract more followers? Work with a digital marketing agency and build up your fan base today. Read on.
Informers versus meformers
Research shows that only a small percentage account for informers on social networks, while the rest are largely meformers. What’s the difference between an informer and a meformer? Well, an informer is a social media user who shares online posts that are typically information-sharing while a meformer is a social media user who often posts updates about themselves.
What’s the correlation between this and online followers? Well, those who share information have twice as many followers than those who share updates about themselves. Therefore, aim to always share meaningful information on social media for a better follower count rather than aligning yourself with meformers.
Become an authority
If you want to attract a high follower number, be a trendsetter. Apart from fame, what do famous figures have in common? Well, they are always doers, leaders, and creators in their respective fields. The act of doing or creating something fresh and new is what catapults them to fame. Therefore, create all sorts of marvelous things and become an industry leader. Next, don’t feel shy to introduce yourself authoritatively on social media. You’ve probably heard advice that you shouldn’t call yourself an expert. Self-professed experts have more followers compared to an average social media user. Of course, a lot more authoritative titles such as founder, official, author and gurus may help grow your number of followers.
You can look at the subject of attracting more followers from another angle: by keeping the followers you already have. Research has shown that the following habits often lead to unfollows on social media:
- Posting too many updates in a short space of time
- Updating boring topics
- Posting the routine details of one’s life
Of the points mentioned above, the majority of unfollows are due to bursts – sharing too many updates in a short space of time. Remember, the frequency of updates isn’t bad as long as it’s within a reasonable space of time. It doesn’t make sense posting three updates within an hour on a daily basis.
To attract more followers, reduce the number of those who you fall out with. Prevent bursts by posting updates following a reasonable schedule. Moreover, avoid updates about politics or mundane topics.
What do your followers want?
Any brand searching for more followers on social networks needs to understand what followers really want. Discounts are one of the main reasons why users follow brands. Special offers or promotions and freebies also are among the top reasons. Interestingly, useful or insightful content ranks lower than the above reasons for following a brand. This clearly indicates that good content marketing isn’t the only way to attract a social media following. Therefore, a brand should consider giving away products. Social media users love freebies and discounts, which ultimately translates into many followers. If you can combine discounts and special offers along with good content marketing, your follower account is bound to grow.
Several tips have been mentioned here for growing follower count: Authority, informers versus meformers, bursts, and discounts. Hopefully one or more will help you grow your fan base. If not sure, a digital marketing agency can always step in to offer support.