To excel in digital marketing, you have to be on top of the game at all times. Modern digital tools help you draw the right marketing tactics, monitor marketing campaigns progress, and ultimately drive conversions. These tools make it easy to stay on top of the game and allow you to reply to clients queries as immediately as they post them for stronger brand loyalty. Well, why wait for analytics report at the end of six months while you can get daily or even hourly reports with a single click? The following are top five digital marketing tools you should utilize:
Hootsuite is a must have and use tool that top marketers and gurus never leave behind. The tool makes it possible to handle several social media profiles for your brand simultaneously. Because of its effectiveness, the tool has been branded the best for social media management. It helps to track all activities on various social media pages and even run various social media marketing campaigns from a single dashboard. The tool comes with a separate mobile app that allows you to do everything from the mobile phone. This makes it easy to run and follow all activities of your brand social media pages from anywhere.
As opposed to using old marketing tactics with no guaranteed results, simply turn to WhatRunsWhere which is a special tool that tracks what competitors are using in their marketing campaigns. The tool analyses the competitors and compares with your strategy to come up with better actionable insights.
GetResponse is a hassle-free tool that allows you to follow all marketing campaigns in real-time. If you note a person has subscribed to any of your brand campaigns, the tool can be used to disable him/her from another related campaign. The tool has now been renewed, and you can easily segment subscribers, generate leads, and drive higher conversion rates. Some of the tool features include list booster, signup forms, email intelligence, and landing page generators.
SEMRush is an important tool to help you with site analysis based on different parameters. By analyzing your website, it helps a brand manager to carry a complete SEO audit based on backlink analysis, keyword research, competition analysis, link errors, and much more. The tool operates in real time and is among the best to use after launching a website or migrating a page to a new platform. It gives you better call-to-action tactics, boosts the add sales, identifies better leads, and guarantees users of better UX (user experience).
AdEspresso is one of the best tools for marketers targeting Facebook. The tool helps you to advertise on Facebook in a better way to get better click-through rates, traffic, and conversion. If you cannot decide the ad to use, simply split test several campaigns using the tool and check which one generates better results. The tool further allows the user to generate progressive reports about the progress of Facebook marketing campaigns with indications on areas that need changes for success.