One of the most popular requests an average social media agency gets these days is related to the creation of viral content, and that is not surprising at all.
In conditions where people are overwhelmed by a large number of different promotional strategies, it is necessary to create quality content to attract attention.
What is viral marketing?
Viral represents content that spreads online really fast – like a virus. This spreading is a consequence of the users’ interest in the particular content.
Viral content can be textual or in the form of an image or a video. In other words, viral content represents word of mouth sent through online channels.
Why does a user decide to share a specific content?
Even though it may not seem that way, social media users usually pay a lot of attention to their online reputation. If a business owner wants to create viral content, it is necessary for it to be shared not only by prominent members of the brand’s audience but also by people who originally may not be the fans of a certain brand. The most important question is: how to make someone share our content?
Every social media agency that has successfully created viral content knows some key factors that increase the likeliness of post’s popularity. What are these factors?
- Emotional connection
A large number of viral campaigns that a typical social media agency produces is based on provoking strong emotions – fear, pleasure, shock, surprise, anger, curiosity … Think about the message you want to spread among your audience and the feelings it may provoke. If you succeeded in stimulating a reaction – your mission is accomplished!
- Interesting conciseness
If you want to promote your brand successfully, you have to make a compelling and concise campaign. The audience can get distracted easily, and all it takes for your campaign to be ignored is one unneeded element. If your presentation is too complicated, people will leave before you succeed in sharing your message.
- The change of perspective
If you are not sure what to do, try to take an online walk in the shoes of your audience. Meet your target audience and give them value by creating content which resembles posts that they typically follow, like and share. That way, you will have more potential to create the content that will be interesting to them.
- Focusing on message
When creating viral content, “hard sell” is not an option. The goal of this type of content is to send a message, not to push your brand towards the audience directly. In other words, your content is unlikely to go viral if you directly insist on product sales. Quality content will promote the brand itself, without the need of the additional promotion.
Finally, once you have gone through all these key aspects, you should also ensure that you have chosen a striking title. The title of your content has a crucial role in attracting people’s attention so do not hesitate to write it as creatively as you can!