Creating a Facebook campaign can be a great way of spicing up your Facebook page, building your mailing list or connecting with your customers. You can give away some of your new products, offer a coupon with a discount, or gift supplies you no longer need.
Social media marketing experts recommend focusing on three key aspects when planning promotion of Facebook. These are:
- Choosing an adequate award,
- Setting up a short and visible timeline,
- Defining a clear and precise call to action.
How to make your promotion give the expected results?
Wisely choose the award that will be placed in your ad.
If visitors reacting to your promotion do not convert into customers, you are doing something wrong. One of the common mistakes is related to the selection of the promotional award, which may be either utterly unattractive or too attractive for visitors.
When it is unattractive, people do not pay attention to it. On the other hand, if it is too attractive, people may think they do not have a chance to win it.
Make sure you have the right cover image.
The cover image should tell your business story and identify your brand. However, you should not use it as a call to action (CTA), even though initially it may seem like an excellent idea. In other words, do not use the image to explicitly ask people to like your page or share your content.
In social media marketing, the use of the large appealing images is one of its top priorities. You should also enhance them with your site address and promotional text – here you can talk about the discount, giveaway, etc.
Finally, make sure not to use stock photos. The problem with these images is that they are usually overused and people know you bought them for a small amount of money. Instead, your visitors will appreciate seeing that you are more engaged when it comes to your social media marketing strategy.
Make the promotion visible, informative, and technically impeccable.
If you want to advertise your promotion or share an important message, you should pin this post to the top of the page. Ensure that the content clearly suggests to visitors what they should do and do not overwhelm them with too demanding forms – they will probably only be ready to share a couple of minutes of their time with you.
Additionally, the last thing you need is for people to experience technical errors once they show their interest. That is the easiest way of losing the audience so be careful and revise everything thoroughly before publishing the promotion.
Set a reasonable deadline.
The last but not the least important aspect of a successful promotion is defining a moderate duration. When it lasts too long, people think they have a lot of time to sign up and usually forget about it.
Social media marketing lately offers some smart tips when it comes to deadlines. For example, when you promote a giveaway, the ideal duration is 5 to 9 days. If you are organizing a competition, 14 to 20 days is probably more than enough.
Finally, no matter how long the promotion lasts, it is highly recommended to highlight the time left for the application. That way, you can be sure the visitors would not miss it.
A social media agency will have the skills to come up with various strategic plans to use social media to help your business.