The limited use of characters that can be utilised when writing textual ads is one of the greatest challenges when it comes to Google Adwords, and it can be a challenging task even for an experienced digital marketing agency.
Even though Google allows us to use up to 30 characters in each title and 80 characters in the description field, sometimes it just seems like there’s not enough space for everything we’d like to say in our ads.
Below are some tips on how to write an amazing ad even when you don’t have a lot of space, how to make your ads visible and attractive, and finally, how to create them to increase your conversions.
#1 Use the keywords in your ads.
Simply put, people are attracted to content that provides them with what they are looking for. However, they will not know that you have a solution for their problem if you do not make it visible to them. That is why you should try to put all of your keywords into your ad.
Nevertheless, keep in mind that this does not mean that people are just looking for keywords, so make sure to write an ad that directly refers to their needs and promotes the ways of meeting them. You do not want to capture their attention and then offer them nothing.
#2 Do not forget a Call to Action.
A Call to Action is one of the most important components when it comes to writing a good ad. Why? It allows you to recommend your reader what to do once the readers see your ad, and you can direct them towards a particular action. That will increase your chances of obtaining higher conversion rates.
Your call to action can be either explicit such as “Order Now” or indirect like “Check out our excellent reviews” etc.
#3 Offer timely and accurate information.
Imagine you are looking for a cheaper product or service and you click on a discount ad just to find out that the offer has expired. A digital marketing agency with a decent reputation definitely will not let these types of inaccuracy happen.
Additionally, it is likely that the experts from a digital marketing agency will create a more engaging and relevant ad.
#4 Test your ads.
Finally, make sure to create more than one ad for the campaign you are running. You should create at least two, or even more ads if you can. It is crucial to test newer versions of the ad – that way you can attract new buyers and realise which version of the ad gets a better response and more conversions.
Do not hesitate to experiment with different calls to action, and various products and services. You can also try to target different audiences when promoting an ad. The more you test, the more you will know!