How brands market themselves online has changed a great deal and it’s all because of digital marketing. Actually, the steering force is social networking sites.
The rise of new platforms keeps transforming how people communicate. This has affected the way brands sell their word as well as how the audience react. These new social network platforms come with a number new tools that help social marketers engage better with their audiences in more innovative ways, helping to keep track of the efforts. In order to be at par with the social marketing trend, it is essential to review and update the new set of social networking tools that we should keep for a successful marketing strategy. The list below includes a few top social network tools that should be used by every online marketer for a successful social media marketing campaign.
Canva is a special tool designed for non-designers. It is used to edit and optimize photos for blogs and social networking sites. It is one of the best tools for making stunning images for social posts, besides it is very easy to use. It comes with a variety of built-in templates, colors, and fonts you may need to fine-tune any image. All you do is simply drag a few elements and drop them into the right places. One more advantage with Canva, it is free.
Have you noticed how popular influences recurrently share their old content? Well, you may see that practice as redundant, old posts are more engaging, especially when shared. It’s one of the smartest ways to engage with your audiences.
Remember, accounts gain and lose followers with time. You can engage your new followers by sharing one of your previous top posts. Again, just in case they missed your posts, sharing old content reminds and keep the followers engaged. However, it’s not easy to identify the best performing posts of all time, and that is exactly where Edgar comes in. The app knows and will share content at the right time when the post is likely to engage the audience. Edgar categorizes all the content by topic and the objective demographic, helping to identify posts that get highest followers engagement.
Buffer has a smooth user interface and easy to use analytics features. It is a scheduling tool that allows you to share your content across multiple social networks from a single dashboard. If you are new to social marketing, Buffer offers you a lot of resources, epic social web guides and various case studies on its blog.
If you cannot hire a social media agency, then at least you should afford to use these tools which maximize your online presence as a business. Other than the likes and the number of shares, it’s important to understand the posts getting the most engagement and that means looking beyond the vanity metrics.
Social clout is designed to track engagement and calculate the social media Return on Investment (ROI). It will show you the demographics that have the best engagement as well as platforms that convert the best.